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From pottery wheels to puppet theaters to easels, art tables and centers, our selection of award-winning Alex toys is the perfect way to bring out the imaginative spirit in your children, helping them to develop important social skills and learn to express themselves through creativity. We also have what you need to get your kids up and moving with Alexís tumbling mat and trampoline.
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Alex Jungle Croquet 88J Alex Art Box 56W Alex Busy Bead Maze - Mermaid Adventure 1996M
List Price: $59.00
Our Price: $47.99
You save $11.01!
List Price: $73.00
Our Price: $58.40
You save $14.60!
Our Price: $59.99
Alex Jungle Croquet 88J Alex Art Box 56W Alex Busy Bead Maze - Mermaid Adventure 1996M
Our Jungle Croquet set by Alex is a bright and colorful way to play croquet! For further info and to view availability, please click on picture. Our Alex Art Box is a Parents Magazine Best Toys of the Year Award Winner!  For further info and to view availability, please click on picture.
The Alex Mermaid Adventure Busy Bead Maze is a colorful ocean themed activity center for babies 10 months and up. Makes a great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. For further info and to view availability, please click on picture.
Alex Busy Bead Maze - Race Around 1996Z Alex My Busy Barn 1998 Alex In My Kitchen 15WN
Our Price: $59.99
Our Price: $59.99
Our Price: $79.50
Sale Price: $63.60
You save $15.90!
Alex Busy Bead Maze - Race Around 1996Z Alex My Busy Barn 1998 Alex In My Kitchen 15WN
The Alex Race Around Busy Bead Maze is a great early learning toy that will help baby develop visual stimulation, hand eye coordination and cause and effect as he manipulates the car, plane, bus and truck beads throughout the colorful maze. For further info and to view availability, please click on picture.
The Alex My Busy Barn is a wooden activity barn packed with interactive activities to keep baby busy: peek-a-boo doors, turn and learn ABC tiles, spinning gears, silly sliders and roof with counting art. For further info and to view availability, please click on picture.
In My Kitchen by Alex is a Scholastic Parent & Child Magazine Best Toy of the Year award winner and National Parenting Center's Seal of Approval award winner. For further info and to view availability, please click on picture.

Alex Sew Fun 443N Alex Wall Easel 31N Alex Deluxe Pottery Wheel 168N
List Price: $80.00
Our Price: $64.99
You save $15.01!
List Price: $66.00
Our Price: $65.95
You save $0.05!
List Price: $73.00
Our Price: $67.40
You save $5.60!
Alex Sew Fun 443N Alex Wall Easel 31N Alex Deluxe Pottery Wheel 168N

Alex Sew Fun is an easy to operate award-winning child's sewing machine thatís sized perfectly for kids. For further info and to view availability, please click on picture.

Turn any wall into an artists' studio with the space-saving wall easel by Alex! For further info and to view availability, please click on picture.

With our Alex Deluxe Pottery Wheel, kids become a pottery pro with a real pottery wheel and a variety of included tools to position and sculpt their clay! For further info and to view availability, please click on picture.

Alex Sound & Play Busy Table 1970 Alex Pirate Pop-Up Tent Play Set 788 Alex Jungle Marble Maze 17N
Our Price: $69.99
List Price: $85.00
Our Price: $70.00
You save $15.00!
List Price: $88.00
Our Price: $70.40
You save $17.60!
Alex Sound & Play Busy Table 1970 Alex Pirate Pop-Up Tent Play Set 788 Alex Jungle Marble Maze 17N
The Alex Sound & Play Busy Table is an activity table designed for kids 18 months and up. Features xylophone, drum, spinning gears, bead maze, and more. For further info and to view availability, please click on picture.
Our Alex Pirate Pop-Up Tent Play Set is an Oppenheim Toy Portfolio Platinum Award winner and Creative Child Magazine Seal of Excellence award winner! For further info and to view availability, please click on picture. The Alex Jungle Marble Maze is a Parents Magazine Best Toys of the Year Award Winner!  For further info and to view availability, please click on picture.
Alex Puppet Theatre W/ Clock 23K Alex Monster Art Center 57W Alex My Work Bench 701WN
List Price: $88.00
Our Price: $70.40
You save $17.60!
List Price: $88.00
Our Price: $72.40
You save $15.60!
List Price: $94.00
Our Price: $76.20
You save $17.80!
Alex Puppet Theatre W/ Clock 23K Alex Monster Art Center 57W Alex My Work Bench 701WN

Our Alex Puppet Theatre W/ Clock features a chalkboard on the base and clock with movable hands. For further info and to view availability, please click on picture.

Our Monster Art Center by Alex is a Healthy Kids en espanol Toy of the Year Award Winner and Oppenheim Toy Portfolio Gold Seal Award Winner! For further info and to view availability, please click on picture.

The Alex My Work Bench is a Dr. Toy's 100 Best Children's Products Award Winner! For further info and to view availability, please click on picture.
Alex My First Desk 3 Alex Little Jumpers Trampoline 786 Alex Maxville Wooden Activity Cube 4MV
List Price: $99.00
Our Price: $79.99
You save $19.01!
List Price: $110.00
Our Price: $99.00
You save $11.00!
Our Price: $104.99
Alex My First Desk 3 Alex Little Jumpers Trampoline 786 Alex Maxville Wooden Activity Cube 4MV
"My First Desk" by Alex is a Dr. Toy's 100 Best Children's Products and The National Parenting Center's Seal of Approval Award Winner.  For further info and to view availability, please click on picture.
Alex Little Jumpers Kids Trampoline is a Nick Jr. magazine Best Toy of the Year award winner. For further info and to view availability, please click on picture.
The Alex Maxville Wooden Activity Cube is a fun-filled play cube for babies 12 months and up featuring a bead and wire rollercoaster maze, peek-a-boo mirror, spinning gears and spin and match game. For further info and to view availability, please click on picture.
Alex My Busy Town 4W Alex Magnetic Artist Easel 21W Alex Tumbling Mat 50W
Our Price: $104.99
List Price: $132.00
Our Price: $114.99
You save $17.01!
List Price: $138.00
Our Price: $114.99
You save $23.01!
Alex My Busy Town 4W Alex Magnetic Artist Easel 21W Alex Tumbling Mat 50W
The Alex My Busy Town is a play cube filled with activities to keep babies 12 months and up busy. Features a bead and wire rollercoaster maze, doors that open and close, animal matching, and more. For further info and to view availability, please click on picture.

The Alex Magnetic Artist Easel is a height-adjustable wooden easel. Double-sided with a chalkboard on one side and magnetic wipe-off board on the other, it features built-in paper roll, cutter and folds for easy storage. For further info and to view availability, please click on picture.

Our Tumbling Mat by Alex is a Nick Jr. Magazine Best Toy of the Year award winner! For further info and to view availability, please click on picture.
Alex Lemonade Stand 14W Alex My Art Desk Alex Jr. First Sheep Rocker 1971S
List Price: $154.00
Our Price: $123.20
You save $30.80!
List Price: $160.00
Our Price: $149.60
You save $10.40!
Our Price: $165.00
Alex Lemonade Stand 14W Alex My Art Desk Alex Jr. First Sheep Rocker 1971S

With our Lemonade Stand by Alex, children will enjoy many, many hours of fun indoors and out setting up shop to play with their neighborhood friends! For further info and to view availability, please click on picture.

My Art Desk by Alex is an award-winning dream desk for the aspiring young artist! For further info and to view availability, please click on picture.
Our Jr. First Sheep Rocker by Alex is made of soft, cuddly plush, comes with a safety buckle and it's base is made of solid wood. For further info and to view availability, please click on picture.
Alex My Creative Center 710W Alex Super Rolling Art Center 721X Alex Super Rolling Art Center - White 721XA
List Price: $242.00
Our Price: $193.60
You save $48.40!
List Price: $242.00
Our Price: $195.60
You save $46.40!
List Price: $252.00
Our Price: $195.60
You save $56.40!
Alex My Creative Center 710W Alex Super Rolling Art Center 721X Alex Super Rolling Art Center - White 721XA
"My Creative Center" by Alex is an Oppenheim Toy Portfolio Platinum Award Winner! For further info and to view availability, please click on picture.
Our Alex Super Rolling Art Center is an Oppenheim Toy Portfolio Platinum Award Winner. For further info and to view availability, please click on picture.
The Alex White Super Rolling Art Center is a two-sided easel that has a dry erase board on one side and chalkboard on the other. Features cup holders, paint cups, storage shelves, and large rubber wheels. For further info and to view availability, please click on picture.
Alex Ready, Set Art Table 712WNS Alex My Playhouse Theatre 20N Alex Super Art Table with Paper Roll 711W
List Price: $295.00
Our Price: $199.99
You save $95.01!
List Price: $330.00
Our Price: $264.00
You save $66.00!
Our Price: $275.00
Alex Ready, Set Art Table 712WNS Alex My Playhouse Theatre 20N Alex Super Art Table with Paper Roll 711W
Our Ready, Set Art Table by Alex is constructed of wood, easy to assemble and comes with 4 stools. For further info and to view availability, please click on picture. The Alex My Playhouse Theatre is an Oppenheim Toy Portfolio Platinum Award Winner! For further info and to view availability, please click on picture. Our Super Art Table with Paper Roll by Alex is a Multi-Award Winner! - Dr. Toy's 100 Best Children's Products, NAPPA Gold Seal Award, Oppenheim Toy Portfolio Platinum Award For further info and to view availability, please click on picture.
Alex Super Art Table - White 711WB Alex Super Art Table - Rainbow Dot 711WC
Our Price: $275.00
Our Price: $275.00
Alex Super Art Table - White 711WB Alex Super Art Table - Rainbow Dot 711WC
Our White Super Art Table by Alex is the perfect work station for children's artistic activities. Features hardwood construction, chalkboard surface, paper roll and cutter, and two benches. For further info and to view availability, please click on picture. Our Rainbow Dot Super Art Table by Alex is the perfect work station for kids to bring their visions to life. Features wooden construction, chalkboard surface, two stools and more. For further info and to view availability, please click on picture.
   
 
ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds.


We started ALEX in 1986 with a line of high quality basic arts and crafts products for children. Over the years, ALEX has grown and today produces over 650 items in new categories of juvenile toys: bathtub play, imaginative and dramatic play, fashion and jewelry, beach and pool playthings and whimsical children's furniture.

Our attention to quality and design has not gone unnoticed. Many ALEX products have received the most prestigious honors in the industry with awards for our innovative, engaging and outstanding products from a variety of highly recognized magazines and toy review organizations. ALEX products are currently sold worldwide in over 65 countries through specialty retail stores, catalogs and web sites.

ALEX is a lifestyle. ALEX helps start children on a lifetime of learning and discovery. It all begins with a brushstroke...it all begins with ALEX!


Nurit & Rick Amdur
Founders